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Digital Marketing & Strategy

Search Engine Optimisation

Our digital marketing experts understand how search engine algorithms work and can strategise ways of helping your website appear higher in their ranking positions.

You and your brand

What is the use of having a website if nobody sees it? The ultimate goal of SEO is to reduce the amount of time a website’s target market spends searching for it. This is achieved by taking strategic and methodical steps to elevate the website to page 1 of your keyword search results on major search engines.

Plan of action

We will perform keyword research, audit your website and analyse your competitors’ activity to formulate a plan of action as part of our SEO strategy. This can involve anything from amendments to site structure to a revised content strategy of keyword-rich pages. Each strategy is bespoke to your specific business goals and we work closely with our partners to understand your particular objectives.

Bespoke for you

With an intent to increase meaningful traffic from your target demographic, our team has many years of experience in SEO. We have run campaigns for brands big and small in industries both new and competitive. Our digital marketing experts are enthusiastic about creating SEO campaigns that will help our partners cut through the digital noise.

Kalo has made a great difference to the growth and success of our school. We’ve seen excellent year over year gains in both organic traffic and leads. Their team of experts are always quick to make suggestions on how to drive more traffic. I highly recommend Kalo who bring intense knowledge of the digital marketing world at a reasonable price.

Xubin Yuan - Managing Director, Ray Cochrane Beauty School

SEO Services

Local SEO

Optimising owned properties to rank for hyper-localised search results.

On-site & Technical SEO

Page level optimisation of structured and unstructured content, along with server-based optimisations.

SEO Audits

Kalo’s in-depth SEO review of on-site and off-site SEO.

Link Building

The discipline of building credible links to raise your site authority in Google’s eyes.

Ecommerce SEO

SEO done within the constraints of the e-commerce site architecture format and platform.

Conversion Rate Optimisation

CRO is the discipline of optimising the user journey on a page level to achieve conversion outcomes.

Google Penalty Removal

Addressing and removing site penalties enforced by Google either automatically or manually for breaking policy.

Keyword Research

The process of understanding the language your target audience ask questions in. With either commercial or informational intent.

Schema & Structured Data

The micro-data formats that are coded into your website for Google and other platforms to understand business specifics, i.e. location, business category, phone number.

Grow your website traffic with Search Engine Optimisation


Increase in organic traffic year on year

National Driver Offender Scheme


Increase in transactions year on year

Leaf Tea Shop


Increase in new business enquiries

Unity Theatre

When you work with Kalo.


Direct Point of Contact

No more sales account managers or disconnect; speak directly to the SEO specialists who understand and run your campaign detail.


Daily Performance Tracking

We don’t hide behind fake numbers. Every core metric of your campaign is tracked and available for you to access, any time.


No Lock in Contracts

We enjoy long term partnerships with our clients, but we won’t lock you in to a contract. Just give us 30 days notice to finalise and hand-over your campaign at any stage.

Our Search Engine Optimisation packages




Length of package

  • 8 hours / monthly package


  • Onsite and offsite SEO
  • 1 blog post

Most suitable for:

  • Local campaigns
  • Less competitive markets
  • Smaller competitors with smaller budgets
Regional / Local



Length of package

  • 12 hours / monthly package


  • Onsite and offsite SEO
  • 1 blog post

Most suitable for:

  • Regional or local campaigns
  • Competitive markets
  • Medium sized competitors with medium sized budgets
National / Regional (recommended)



Length of package

  • 21 hours / monthly package


  • Onsite and offsite SEO
  • 2 blog posts
  • UX review & recommendations
  • Ongoing competitor analysis
  • Social Media Ads and management

Most suitable for:

  • National campaigns
  • Most competitive markets
  • Large competitors with large budgets

Our SEO packages have been designed based on our extensive experience of working with companies of all sizes and levels of experience in digital marketing. We recognise that one size doesn’t necessarily always fit all, so we’re more than happy to discuss your requirements with you. We will help you choose the best options so we can create a bespoke, tailored package that meets your needs perfectly.

Get in touch

Free SEO Audit

The best SEO strategies start with an in-depth audit. If you’d like to hear about some of the ways that we can help you, get in touch for your free SEO audit.

Our specialist team can offer some useful tips to help you increase your organic search performance and help you to achieve your goals.

How Can We Help?

Call our friendly team on: 0151 708 5813

Interested in Search Engine Optimisation?

Let’s talk!