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Liverpool BID Company

Mixing business and pleasure

The project

Liverpool BID Company is a private, not-for-profit organisation, working on behalf of 1,500 BID levy payers in Liverpool, across two BIDs (Business Improvement Districts): Retail & Leisure BID and Commercial District BID.

In 2017 we won the tender to re-brand the company. The brand needed to feel modern and flexible enough to use across a variety of promotional materials, from work-wear, to machinery & leaflets. It was important for the BID marketing team to feel confident in using the brand independently, so we created an extensive brand guideline document outlining how best to use the brand, for maximum effect.

The branding is a triumph standing alone & works when in collaboration with campaigns and event’s which Liverpool BID Company runs throughout the year.

Brand Consistency.

With the company being partnered with so many others in Liverpool, it was important for us to give clear guides on how the brand should be used. This includes internally and externally.

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