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Cricket Fashion

Redressing the pioneers of Liverpool fashion

The project

The task at hand was to rebrand one of the most iconic companies born in Liverpool. Cricket Fashion have operated in Liverpool for over 25 years developing national recognition along the way, and this year moved to their new store. We helped to develop their new brand identity and generate a buzz throughout the build of their new store by designing and producing the site hoarding and social media content. Following this we designed all the interior and exterior signage using the new brand. Over the past 25 years their old brand had garnered a cult status, the resulting brand we created was a balance between the old and new. Keeping iconic elements but moving the overall style to the 21st century whilst still retaining their heritage.

Core stationery was designed for Cricket, in neutral branding, so it became fluid across every department and united them together.

The devil is in the detail.

Working across the store, we had input in interior design, creating a carpet which spanned the store across two floors. It serves to protect the luxurious footwear – whilst also becoming a social media status symbol for Cricket profile.

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