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Bloom & Bean

Adding something different to the daily grind

The project

Bloom & Bean are a small coffee shop with big ambitions. We’ve developed a café identity to compliment the clients apart-hotel business and become the go-to coffee shop on Victoria Street in the City Centre of Liverpool.

To deliver this we created an Instagram friendly brand identity that flowed through the interior of the venue. The overall concept for the identity was to create a blend of the public’s appreciation of the space and design to promote the venue organically through social media. The project has become thoughtfully crafted through print work and signage.

Opened in August 2019 Bloom & Bean have already 5,500 followers (and growing) on Instagram.

Live life in full bloom.

Bloom & Beans brand name gave us a lot of quirky ideas to explore copy and how we can implement it into the brands identity to give a friendly and welcoming tone of voice. Using clever copy gave the brand a good feel experience when buying from Bloom & Bean and using captions such as, "have a bloom’in good day" encourages customers to come back.

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