COVID-19 has changed the world as we know it, forever. Businesses have taken unsustainable hits during the past several months and recovery seems like a faraway dream.
Businesses of all sizes are feeling pain right now due to the pandemic. With hospitalisations on the rise again in several hotspots across the nation, many non-essential businesses are forced to shut down again.
These are stressful times indeed, you might be tempted to scale down or worse yet leave shut your business permanently, which is the worse of the two options.
There’s a third alternative – invest in your business. One way to do that is to design an effective SEO strategy that will help your business not only tackle COVID-19 but also recover successfully.
A successful SEO strategy will guide your business through the economic strain that coronavirus has left in its wake. You can pivot your business whilst protecting your brand and position your offerings for success in the future.
Let’s take a look at how a successful search engine optimisation strategy can help your business get back on track.
Why invest in SEO to tackle COVID-19?
- Search brings the highest share of traffic.
- Thanks to the pandemic, search has only become a bigger part of our lives.
- All the gains you enjoy from SEO are long-term.
- Consumers confined in their homes are looking for local business. That’s where local SEO can come handy.
- It’s highly likely that the visitors you attract during these times are highly qualified.
- There’s never a “bad” time to publish useful, evergreen content, which is a crucial aspect of SEO.
- Search engine optimisation helps improve user experience.
- SEO offers conversion optimisation benefits too.
- Staying fresh and relevant will give you an edge over your competitors.
- SEO is a critical part of your overall marketing strategy.
SEO tips to tackle COVID-19
Audit and fix your website
Now is the perfect time to look at your website and improve its performance.
User experience is an important part of any successful SEO strategy. Google’s prime objective is to offer its users with the most useful and relevant content based on various factors. One of those factors is the user experience a website offers.
There are many aspects that Google considers to assess the overall user experience of your website including:
- Your page load speed.
- How easy it is to find information that a visitor is looking for.
Focus on local SEO
Local SEO is a highly effective way to reach customers in a specific locality. With people restricted to their homes, local businesses are in demand.
For starters, claim your Google My Business page if you haven’t done so already. Apart from displaying your business information, a Google My Business page offers you the opportunity to collect client reviews and include a link to your business website.
Another important step to take is to optimise your pages for geo-targeting keywords.
Create long-form content
For many people, the pace has slowed down, and they are highly likely to dig deeply into topics. What’s more, long-form content is a critical pillar of SEO.
If you have more time because of the pandemic, use this additional time to create long-form blog posts you can publish regularly over the coming months.
Target COVID-19 related keywords
This short-term SEO strategy can help bring in traffic to your site. Target broad search terms to compete with high-authority sites and long-tail keywords to rank high for specific keywords.
Update and optimise your top-performing content
Perform an audit of your top-performing content and update it as needed to make it relevant to the current situation. You could even look at any content that’s now relevant and optimise it to ensure it gets traction.
Need a professional SEO strategy?
Here at Kalo, we help brands to find online success, improve customer relationships and improve brand awareness. Our data-backed SEO strategies can help you reach your target customers and convert them successfully!