COVID-19 Update: kalo is operating as normal. For all enquiries please call 0151 708 5813 or .

Brand Development

Brand Identity

Current styles come and go, but for a brand identity to truly work it needs to go beyond the aesthetic. We work closely with our clients to understand where they want to be, not just next year, but in 5 or 10 years time. This thinking determines our design approach, building a strong foundation to tell your story and communicate your value through considered design.

Our Process

Defining brand values

The success of your brand will rely on well defined values from the start. Through discussion we help clients define theirs, whilst developing a thorough understanding of their business and their objectives. These core values will be the ground level foundations to help develop your brand. Once defined, visual research will be conducted to find a graphic style that will appeal to your audience. This research along with the brand values will steer the direction for the design of the identity.


Developing your brand identity

We pride ourselves on developing brand identities that reflect the values our clients bring to their market. We aim to create brands that are distinctive and unique amongst various sectors, by developing strong consistent visual languages that connect, and engage. Our approach is to create flexible identities that are ensured to work consistently across all print an digital media.


Applying the brand identity

This is where we bring the brand to life. We have the services to roll out the brand across various digital and non digital platforms to ensure the brand has a consistent look and feel across print materials and digital media. At this stage of the process we have clearly defined brand identity which helps define the brand tone of voice and key messages. Once designs are signed off we source print quotes for approval, and liaise with printers to produce the final printed materials.


Have a project?

Let’s talk!